TRUSTED BY TEAMS & ACCELERATORS ACROSS THE GLOBE
5D Differentiation™
A Proven Framework for Finding and Expressing What Makes You Unique
THE PROBLEM
In Crowded Markets, Clarity Is Your Greatest Advantage.
Most tech companies sound alike. 5D Differentiation™ helps you uncover what truly sets you apart—and turn that clarity into messaging that wins customers, investors, and markets.
SaaS, AI, and tech companies are fighting for the same attention with nearly identical language. When your value sounds like everyone else’s, even your best product can get overlooked. You don’t need louder messaging—you need clearer differentiation.
5D Differentiation™ helps you uncover what truly sets you apart—and turn that clarity into messaging that wins.
5D Differentiation™ 1 day workshop with Andrew Jackson
A Proven Framework for Finding and Expressing What Makes You Unique
What To Expect
Developed by growth leader Andrew Jackson, 5D Differentiation™ is a guided one-day workshop that aligns your team through an exercise of distilling your most compelling differentiators. You’ll leave ready to action aha moments into messaging that resonates with customers, investors, and employees alike.
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The 5 Ds of Differentiation
Learn the hallmarks of a killer differentiator
Guided Inventory
Take stock of your true potential
Results
Know which areas to emphasize – when, where and why
What You’ll Get in a Single Day
A well-defined set of differentiators and table stakes, paired with a clear understanding of how each should be used
Messaging that cuts through noise and drives better win rates
Alignment between product, marketing, and sales
A framework you can use for both message refinement and product planning
Real Companies. Real Results.
“Andrew Jackson’s 5 Ds messaging workshop is pure magic. Having sat in on a few of these workshops with early-stage startups, without fail the participants truly get in sync on what are their unique company and product differentiators vs table stakes and technical debt. Every founder that has taken this workshop found immense value.”
Mike Laginski, Director L-SPARK
ABOUT ANDREW
Meet Andrew Jackson — Creator of 5D Differentiation™
With nearly three decades experience, Andrew Jackson has led growth and innovation across technology sectors including AI, SaaS, digital health, proptech, and financial services. From executive roles in startups, to scaleups, to national associations, he has created significant shareholder value by driving strategic growth, developing industry-leading products, and leading large-scale transformations.
As the founder and CEO of Knowmads Inc, Andrew actively mentors and invests within the startup community where he is frequently sought to design accelerator programs. Hundreds of entrepreneurs have achieved breakthrough product positioning using his 5D Differentiation™ methodology – a 1 day workshop designed to distill a company’s greatest differentiation.
Driven by passion and gratitude, Andrew brings his unique brand of strategic growth to the boardroom where he is deeply committed to championing inclusion and wellness.
Connect with Andrew on LinkedIn
FEATURED EVENT
Join me at SAAS North!
NOVEMBER 06, 2025 | ROGERS CENTER, OTTAWA
Finding Your Killer Differentiator
What makes a killer differentiator? How do you cut through market noise? How has positioning and differentiation changed in the era of AI? Messaging expert Andrew Jackson, founder of 5D Differentiation™, will reveal how to distil your greatest possible differentiators, rise above the competition, and unleash the true value of your company.
Download the Brochure
Download the brochure to learn how 5D Differentiation™ helps founders, marketers, and leadership teams cut through market noise with strategic clarity​.
